IHEARTCOUNTRY
MOODY CENTER, AUSTIN, TEXAS
the challenge
Create a cohesive VIP experience for the third annual iHeartCountry event in Austin across two distinct settings. The indoor arrival needed to make an immediate branded statement, while the outdoor environment needed to feel connected to the city and take advantage of its skyline. Both spaces required their own materials and visual character while still feeling like parts of one unified guest experience.
the build
For the indoor VIP arrival, we designed, produced, and installed a corrugated double-entry structure that created a bold transition into the experience. The dimensional build established a clear sense of arrival and served as an impactful branded moment as guests entered the space.
Outdoors, we created a custom wood iHeartCountry Festival backdrop specifically positioned to frame the Austin skyline. Its natural material and open-air setting gave the installation a strong sense of place, allowing the city to become part of the visual composition and guest photo experience.
Custom signage and branded details were also integrated throughout the VIP bar takeover, connecting the indoor entrance and outdoor hospitality areas through a consistent visual identity.
the outcome
The finished experience gave each setting a distinct purpose while maintaining a cohesive iHeartCountry presence. The corrugated double-entry build transformed the indoor arrival into a memorable branded threshold, while the outdoor wood backdrop created a photo moment grounded in the character of Austin.
Together, the installations elevated the VIP journey from arrival through hospitality, pairing strong brand visibility with materials and environments selected specifically for each space.
SEE what we’ve built.
Each project reflects our ability to handle complexity, move fast, and deliver consistently — no matter the scope.