iheartradio music festival house of music
OUTDOOR VIP LOUNGE / LAS VEGAS, NV
the challenge
Transform a 20' × 30' outdoor lounge beside the main stage into the iHeartRadio House of Music VIP. The experience needed to provide invited guests with a comfortable, elevated place to gather while maintaining a bold visual presence in a busy festival environment. The compact footprint also needed to accommodate a full-service bar, guest circulation, sponsor integration, social spaces, and branded photo opportunities—all without feeling crowded or disconnected from the energy of the main stage.
the build
We designed, produced, fabricated, and installed the complete VIP environment, transforming the existing outdoor lounge into an immersive extension of the House of Music brand.
A custom full-service bar anchored the space, surrounded by dimensional arches, illuminated details, oversized graphics, record-inspired accents, and multiple photo moments. A vibrant palette and layered geometric patterns brought depth and movement to the environment, while the bold exterior facade gave the lounge a recognizable presence from across the festival grounds.
Every element—from the entrance and signage to the bar, backdrops, and finishing details—was developed as part of one cohesive visual system. Our team managed the project from initial design through fabrication and on-site installation.
the outcome
The completed iHeartRadio House of Music VIP turned a compact outdoor footprint into a vibrant hospitality destination. Guests had a dedicated place to gather, enjoy refreshments, and capture content while remaining connected to the main-stage experience. The result was an immersive, highly visible environment that balanced hospitality and brand impact—bringing the energy of iHeartRadio to life through a memorable physical experience.
SEE what we’ve built.
Each project reflects our ability to handle complexity, move fast, and deliver consistently — no matter the scope.