LOUD AND LIVE : MCDONALDS X FIFA
CARSON, CALIFORNIA
the challenge
Commissioned by Loud And Live, we were tasked with bringing the scale and global energy of the McDonald’s x FIFA World Cup 2026 partnership to Celebrando at Dignity Health Sports Park. The goal was to create a collection of bold, highly visible branded elements that would integrate seamlessly into the larger event while giving fans memorable places to shop, gather, and capture content.
the build
Our role focused on the design, production, fabrication, and installation of several key elements within the experience. We designed the merchandise booth and main branded backdrop, establishing a cohesive visual foundation inspired by McDonald’s iconic identity and the energy of the World Cup.
Our team also fabricated a series of oversized McDonald’s cup installations and a large-scale branded arch featuring a soccer ball. Designed to command attention throughout the venue, these custom-built pieces transformed recognizable campaign imagery into dimensional, fan-facing moments.
We managed the physical execution of each element through on-site installation, ensuring the finished pieces were positioned, assembled, and detailed as intended within the broader event produced by Loud And Live.
the outcome
The completed installations gave McDonald’s a bold and unmistakable presence at Celebrando. The larger-than-life cups, soccer-inspired arch, merchandise booth, and branded backdrop worked together to create a cohesive environment centered on visibility, energy, and fan interaction. The result was a series of high-impact physical moments that complemented the overall event and brought the McDonald’s x FIFA World Cup 2026 partnership to life at an immersive scale.
SEE what we’ve built.
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