WICKED: for good x meta
SOUNDTRACK REACTION BUBBLE FOR SLAACK PRODUCTIONS / MANHATTAN, NY
For the Wicked: For Good × Meta campaign, SLAACK Productions developed the concept for a Soundtrack Reaction Bubble at Hudson Yards in New York — an interactive pop-up where fans could step inside and hear unreleased tracks from the film. We were brought in to translate the concept into a fully realized installation and execute it on-site.
the challenge
The concept required full translation into production-ready files, including scaling and developing accurate print and fabrication files to ensure the design could be built at full size. The custom bubble structure was fabricated to create an immersive, contained listening experience, with clean finishes and structural integrity suited for a high-traffic public space. Installation was handled on-site to ensure everything came together seamlessly.
the build
A clean, high-impact activation that delivered an immersive fan experience while maintaining design accuracy at scale — turning a conceptual idea into a fully realized environment in a demanding, public setting.
the outcome
SEE WHAT WE’VE BUILT.
Each project reflects our ability to handle compexity, move fast, and deliver consistently — no matter the scope.